Advertising in Japan

Culture vs. Economics: Which Influences Advertising

 * Smulyan thinks that global ads are bound to be similar because they come from shared capitalist regions
 * Brian Moeran: "A Japanese Advertising Agency: An Anthropology of Media and Market
 * Moeran thinks Japanese ads are not very different
 * Moeran thinks it might be Orientalist (Said)
 * We also think that American advertising is unchanging and ultimately knowable