The Practice of Everyday (Media) Life

Found this article while searching for literature to critique for first M. Phil assignment.

Overview

 * Author Lev Manovich is interested in tracing a movement from Mass Culture to Mass Cultural Production.
 * This is done by discourse/theoretical analysis.
 * Largely, Manovich works off de Certau's "The Practice of Everyday Life" to posit that "participatory culture" at work in "social media" marks an important shift in the consumer becoming more active.
 * From PEL, Manovich claims that media is like a city (users don't make it) but navigating it (shortcuts/use-production) gives agency to the new media producers.