Sources on Mobile Access Patterns

Part of On Instagram Context, these sources address the context of mobile phones internet access and participation. KEEP IN MIND: All Pew stuff focuses on AMERICANS, not a global population.

Mobile Access 2010

 * Smith, Aaron 2010. "Mobile Access 2010" July 7. Pew Internet & American Life Project

Content

 * As of May 2010 (a year ago) -> 76% of Americans used their phones to take pictures, up from 66% last year (2) -> We should wonder how an app like Instagram will effect this number.
 * But only 15% had posted photos directly from their phones
 * And 23% had used social network sites from phone


 * African-Americans and Latinos continue to outpace whites in use of data on phones
 * So actually 20% of blacks surveyed posted photos online using phones
 * And 25% of Latinos posted photos online using phones


 * Among young people (18-29 yr olds) this goes up even higher
 * 9 of 10 young people own cell phone
 * 93% use phone to take pictures
 * 33% posted photos online from phone


 * SIDE NOTE: 20% of Young People bought something using phone


 * 40% of people go online using phone in some way

The Rise of Apps Culture

 * Purcell, Entner, and Henderson 2010. "The Rise of Apps Culture" September 15. Pew Internet & American Life Project.

Content

 * 35% of adults with cell phones have apps, but only 2/3rds of that population USE THEM [24%] (2)
 * 29% have downloaded apps to their phones


 * 1 in 8 adults have paid for an app (4)


 * Game apps the most popular


 * App users are disproportionately male, young, educated, and affluent (12)


 * Also age is a HUGE determinant -> 79% of young people (18-29 yr olds) who have apps say they use them (12)