Sports Media & National Identities

Responding to the following essay prompt:
 * Are global media responsible for the erosion of local cultures? Discuss with reference to specific cases.

China

 * Rampant popularity of the NBA (and basketball broadly) powered by extensive, systematic "global media deployment"
 * NY TIMES on NBA & CHINA
 * Washington Post on NBA & CHINA
 * NBA's official Press Release on NBA CHINA conglomerate
 * NEEDED: DISCUSSION OF NUMBERS/IMPACT OF CHINESE SPORTS CULTURE

Theory

 * Sport & Society Article